With the number of people that rely on email these days, marketers have realized that email newsletters are a great way to target and reach their customers. Email newsletters are beneficial to companies because they help build trust and relationships with customers and can even help revenue growth. The trick: you need to actually get your customers to read the email. Here are 5 tips to get your emails opened, read and acted upon.
With the high rate of spam people receive everyday (about 80% of emails!) it’s important to make sure that your email isn’t perceived as being irrelevant otherwise it will end up being deleted or ignored. By writing a subject line that is interesting and eye-catching, people will want to read more Email1and1 .
Subject lines are tricky because you need to intrigue people with only a few short words. For that reason you need to make the subject line attention-grabbing and relevant to your audience. Rather than using a general subject line like “Monthly Newsletter” use words like ‘boost’ or ‘improve’ and include a call-to-action where applicable. Be sure to choose words that aren’t typically filtered as spam-words so your email actually makes it to the inbox.
Further, try switching up your subject line for each new mailing – this will allow you to test what words work with your audience and what entices them to open your emails (i.e. deals, important information, etc.). Many email marketing services include reporting and tracking so you can test different subject lines, compare click-through and open rates, allowing you to choose subject lines that perform best.
HTML newsletters are great because you can include visually appealing graphics and fonts however some problems can present themselves since the file is larger and there can be email-client compatibility issues. In order to make sure that all recipients can open your email, it is important to include a text version as a backup for those who cannot view HTML emails and also for those that simply prefer reading emails in text.