It’s a question that haunts professional writers, let alone entrepreneurs and business owners seeking to attract readers to their websites. Fortunately, with a little imagination, it’s possible to generate content for days and weeks to come. Here are guidelines and suggestions to consider before banging out your next blog post:
Be interesting. Some people with over-active egos might take this to mean, Write about yourself-but that’s not a winning strategy. Instead, commit to producing content that both informs and entertains your potential audience.
Be honest and authentic. You won’t draw readers to your blog by adapting a formal, “corporate” tone. Nor are they generally interested in hearing about how wonderful your products or services are capsdoc.com . That may emerge indirectly. People mostly want to read “behind the scenes” stuff-including stories about things that went wrong in your business and how you fixed them. People want to hear your voice in the words you write.
Focus on your customers. Actually, prospective customers are most interested in the problems they face (either in life or in their own businesses) and the solutions you can offer as a result of your expertise. When you sit down to write, pretend you’re speaking to a couple of favored customers. What issues do they contend with on a daily basis? What knowledge can you share that will make their lives easier?
Explain your product or service without hype. On occasion, it’s okay to write a blog that focuses on your business offerings. But do so in the context of customer concerns, not as an opportunity to go on about a product’s “unmatched excellence,” etc. Do you provide a type of service that’s hard for people to grasp right away? Offer a detailed “how to” explanation. Do customers find using your product difficult at first? Help them understand how to make it useful for them.
Comment on breaking news. Breaking local, national or international news may seem to have nothing to do with what you sell. Think again. For example, if you run a sports medicine center and there’s a story on head injuries in high school football, offer “5 Tips to Avoid Concussions During Workout.” The same principle applies to news in your particular industry. Report on this industry-related news and then offer your own practical take on the subject.
Interview an expert. There are experts in virtually every field and many would gladly respond to a request for an interview. Think about the kinds of questions your customers would like answered. Ask those questions in the course of an email interview with the expert. Write up the post in Q&A form, run it past your interview subject for approval, and then you’re good to go.
Feature people who work for you. Remember, one key reason for producing blog posts is to humanize your business for prospective customers. By writing a brief feature on one or more of your best employees, you give your business a human face (remember to include their photos in the post). Let these employees’ passion for the business shine through. In many cases, these men and women will have a keener perspective than you on issues important to customers.
Starting a blog for personal expression means that it doesn’t really matter how many views you get, if you are looking at running a business based or marketing blog then views are of the utmost importance. So how do you get those views?
The basics of blogging;
A blog is an internet publication which usually take the form of a diary or journal, although they can also be used for news and reviews about specific topics or products. Blogs usually include personal comments, viewpoints and experiences as well as often containing links, videos and images. Lots of people begin keeping a blog as a way of expressing personal or professional views.
Blogs however can quite easily be used as a platform for writing about and marketing your business or products online. At the moment blogs are experiencing a huge level of popularity across all sectors of the internet and can be an effective and very inexpensive way to reach a wider audience.
One of the best things about blogs is that people often read them at leisure. Clients and consumers are becoming more and more wary of advertising but will happily read a blog as long as it has some interest to them on a personal level. Most of the worlds top companies use blogs to deliver more value and a more personal touch when trying to introduce people to their companies a strategy that seems to be producing good results.